Zomato’s Transformation Continues – Say Hello to Eternal Ltd!

A Bold New Chapter for Zomato

Zomato, the food delivery giant that revolutionized the way India eats, is undergoing a major transformation. After starting as Foodiebay in 2008 and rebranding to Zomato in 2010, the company has now received approval from the Ministry of Corporate Affairs (MCA) to change its name to Eternal Ltd. But why this shift? And what does it mean for the brand’s future?

Beyond Food Delivery – A Multi-Dimensional Expansion

Zomato has evolved far beyond just being a food delivery platform. While millions still rely on the app to satisfy their cravings, the company has strategically expanded its operations into various verticals:

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• Blinkit (Quick Commerce): Instant grocery and essentials delivery, redefining convenience.
• Hyperpure (B2B Food Supply): Supplying high-quality ingredients to restaurants, ensuring better food experiences.
• Zomato District (Dining & Events): A step towards bringing people together through curated dining and entertainment experiences.

With these ventures gaining momentum, the name Zomato no longer fully encapsulated the company’s vision. Eternal Ltd represents a broader ambition—one that goes beyond food and into an ecosystem of services that cater to a modern, fast-paced lifestyle.

Why the Name 'Eternal Ltd'?

The choice of “Eternal” signifies continuity, longevity, and an ambition to build something timeless. While Zomato is already a household name, this rebranding signals a commitment to innovation, growth, and diversification. It’s a clear message: Zomato is not just a food delivery company anymore—it’s a tech-driven powerhouse shaping the future of commerce.

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Regulatory Approval and the Role of MCA

The name change to Eternal Ltd was recently approved by the Ministry of Corporate Affairs (MCA), marking a crucial milestone in the company's evolution. The approval process reflects Zomato’s legal and structural commitment to rebranding while ensuring compliance with corporate governance.

What This Means for Users and Partners

If you're a loyal Zomato customer, don’t worry—your favorite food delivery service isn’t going anywhere. The app, service, and user experience will remain unchanged. However, the new identity could bring exciting developments, such as:

• More seamless integration across Blinkit, Hyperpure, and District
• Enhanced offerings and better customer experiences
• Opportunities for businesses to leverage Zomato’s expanding ecosystem

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Final Thoughts – A Name That Matches the Vision

Zomato’s journey from a restaurant discovery platform to an industry leader in food tech and commerce is nothing short of remarkable. With Eternal Ltd, the company signals that its ambitions go beyond the present—it's building for the future. So, while we may continue to order from Zomato, the brand itself is stepping into a new era. And this transformation? It’s just the beginning.  Share your thoughts on https://forms.gle/RMs3hVzHNBRPovLD7